News post-smolt
Norway’s Bulandet Miljøfisk rebrands to Bue Salmon

The Norwegian land-based fish producer Bulandet Miljøfisk has taken on a new name.

The company recently announced that from now on it will go by the name Bue Salmon. The rebranding and relaunch was carried out in collaboration with rebranding experts KIND Conceptual Branding

Back in 2017, the then Bulandet Miljøfisk was awarded land-based licenses for salmon and trout in the Askvoll municipality in Sogn og Fjordane. Bulandet had a permit to produce 5,500 tons of salmon, however, there are plans to go beyond that. The company started post-smolt production in May 2022.

“As Bulandet Miljøfisk, we have achieved many important milestones. One of these was the start of post-smolt production in May 2022. This milestone marked the transition from a development project to an operational land-based aquaculture company. Bue represents this transformation — a natural step in our evolution that reflects our ambitions for a modern and sustainable production of salmon on land,” according to a press release from the company.