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Alternative aquafeed maker names new CCO

January 25, 2022  By  Nestor Arellano

Protix, a Dutch producer of insect-based aquafeed, has named a new chief commercial officer (CCO).

Anneke van de Geijn, who held several high-level positions at at Netherlands-based dairy cooperative FrieslandCampina including global sales director and most recently, commercial and managing director, will lead the commercial strategy for Protix.

Prior to Van de Geijn’s appointment, earlier this month Protix also named  Jeroen van der Staeay as its new chief growth officer. Van der Staeay was formerly commercial leader for the American, global agri-feed producer, Cargill.


Protix is a multinational company that develops and produces insect ingredients for animal feeds and human consumption.

Protix, which was founded in 2009, operates one of the world’s largest insect factory, located in Bergen op Zoom in the Netherlands.

In the aquaculture space, the company produces alternative fish feed composed of high-protein insect-based ingredients. The company aims to reduce the aquaculture industry’s reliance on wild-caught fish for fish feed.

Van der Geijn said her role as CCO of Protix will be to “further increase the increase transition towards a food system in a balance with nature.”

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