Features Podcast
Building community around RAS with Dianna Fletcher of Kingfish Maine

November 25, 2022 By Jean Ko Din

Last July, Kingfish Maine was forced to go head-to-head against an anti-aquaculture group that wanted to put a stop to all aquaculture development in Jonesport, Maine. The aquaculture moratorium was put to a vote and local residents rejected the proposal 201 to 91. Now that the road is clear for the company to begin construction, Dianna Fletcher, communications consultant, shares how the company earned its social license through targeted public relations strategies.

(Photo: Dianna Fletcher)
The Kingfish Maine helped set up a tilapia RAS for the Jonesport-Beals High School aquaculture/aquaponics program.(Photo: Dianna Fletcher, Kingfish Maine)
At the end of the year, students prepared fish tacos for the whole school from ingredients harvested from the Jonesport-Beals High School aquaculture/aquaponics program. (Photo: Dianna Fletcher, Kingfish Maine)
Filming Kingfish Maine’s introduction video (Photo: Dianna Fletcher)
Renderings of the Kingfish Maine RAS facility in Jonesport, Maine (Photo: Kingfish Maine)
Renderings of the Kingfish Maine RAS facility in Jonesport, Maine (Photo: Kingfish Maine)