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Building community around RAS with Dianna Fletcher of Kingfish Maine
November 25, 2022 By Jean Ko Din

Last July, Kingfish Maine was forced to go head-to-head against an anti-aquaculture group that wanted to put a stop to all aquaculture development in Jonesport, Maine. The aquaculture moratorium was put to a vote and local residents rejected the proposal 201 to 91. Now that the road is clear for the company to begin construction, Dianna Fletcher, communications consultant, shares how the company earned its social license through targeted public relations strategies.
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Further reading:
- “Winning social license in Maine,” by Lynn Fantom, Aquaculture North America (published Aug. 23, 2022)
- “Kingfish Company gets ‘local and final’ approval on Jonesport RAS project,” by Nestor Arellano, RAStech Magazine (published Oct. 24, 2022)
- “Proposed Jonesport fish farm prompts ‘awakening of the townspeople’,” by Susan Cover, Spectrum Local News (published Jan. 12, 2022)
- Dianna Fletcher’s communications consultancy firm, Fletcher Media
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