Skretting overhauls website
Skretting has relaunched its website to offer more user-friendly and customer-focused features.
Åshild Vestbø, digital communications specialist with the Skretting Division, says the global brand’s 23 websites were redesigned in response to a dramatic increase in visits and users in the last year. In 2020, Skretting.com received 1.6 million page views and more than 640,000 visitors.
“A lot of effort has gone into making the content fresher and more valuable to visitors,” Vestbø said. “At the same time, our full product catalogue has had a complete overhaul, enabling users to easily filter, explore and compare Skretting products. New filtering options have also been included in our popular news section, making it easier for visitors to read more about subjects they are most interested in.”
The redesign began in 2020 with input from the company’s global network. The project was followerd by a comprehensive testing programme with new supplier, Delaware Digital.