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Salmon Evolution to use ReelData tech at Indre Harøy facility

Salmon Evolution ASA is turning to artificial intelligence (AI) software from Canadian technology company ReelData Inc. to boost feeding efficiency at its planned land-based salmon facility in Indre Harøy, Norway.

The Norwegian land-based salmon farming company announced this week that it has entered into a long-term partnership with ReelData which will provide Salmon Evolution with ReelData’s AI-enabled ReelAppetite feeding software.

“Using artificial intelligence to make better decisions and to make the feeding of our salmon autonomous has been high on the agenda for us since we established Salmon Evolution. We found a promising solution with ReelData`s technology and dedicated team of experts,” said Ingjarl Skarvøy, chief operating officer of Salmon Evolution. “The conditions in land-based farming forms a basis for optimizing the appetite and fish welfare, and enables us to be proactive to create the best possible conditions for our salmon to thrive in.”

Salmon Evolution has plans to produce 36,000 metric tons of salmon in Indre Harøy, on the Norwegian coastline. Operations are set to begin in March. Salmon Evolution has also announced partnerships with Imenco for camera manufacturing, and Cargill for feed production.

Halifax, Nova Scotia-based ReelData specializes in using AI-aided technologies to improve the efficiency of land-based fish farms.

Last year, the company has obtained $2.5 million in seed investment from American venture capital firm S2G Ventures to further develop its fish feeding software for land-based aquaculture application.

“We are incredibly proud to bring ReelAppetite to Salmon Evolution and their skilled team of fish farmers. We are excited to work hard on scaling their feeding as efficiently and effectively as possible,” said Mathew Zimola,co-founder and chief executive officer of ReelData.